It’s in my blood. My mother, father, and brother all work in the industry — my mother and brother, for InProduction, in sales. So it was an easy decision for me to join the dinner conversations as a participant rather than an observer. While I’m new to InProduction, I’m not new to sales, and what I have learned is that it’s all about truly understanding what my clients want and need, and then determining the best solution for them. We have a great team here, with product lines and the capability to produce something new when warranted. My dream event? One that brings together a spectator experience that leaves them reeling.