More and more our camera accessories have become instrumental in the staging work we do for our clients. The event itself provides entertainment, engagement, and education, but in today’s world of social media content, more often than not the event itself also becomes a YouTube video … or a post on Facebook, Instagram, or even LinkedIn. The reach from the event extends far beyond those in attendance. So when our SGA design team sets the stage, we also assist in determining the camera’s point of view.
Some tips for making sure you get the best bang for the camera’s buck:
1. One camera is great, but two or three are worth the added expense. You can still have one videographer, but ask them to set up a few additional cameras to video the audience (if you have permission) and the panel as a whole, and then they can man the camera that shoots in and out, depending on what is happening on the stage. Splicing in audience response, the panel response, and the close-up shots makes the content more compelling.
2. Never shoot the panel dead on. There is always an angle from the left or the right that will show the entire panel, and it is much more interesting to watch than dead center.
3. The best seat in the house may not be in the front row. You have to find a spot where the camera is close enough but has the reach it needs to get everything you need in the shot. It may be the fifth row, or it may be left of center, but it’s rarely the front row.
4. Make sure the entire backdrop behind the speaker is visible in the shot. A partially visible logo in a three-minute video of a CEO talking about sales for 2017 is not going to give you what you need in video. If the group is large and you need a large backdrop, then add in a collage around the speaker that presents the entire message in a smaller frame within the larger frame that covers the stage.
5. Your staging is now for two audiences: those in attendance and those who will watch it on video ever after. Design the stage for both. Ask for renderings for both the overall look of the audience and the options for video.
6. The podium: We have a plethora of podiums we’d like you to consider, and the podium is the necktie of the speaker. Those viewing the videos you create should feel as if the podium mirrors the stature and mood of the message.
7. Hashtags: Does your event have a hashtag? If so, put it right behind the speaker—center stage. Then anyone in the audience who shoots video or even uploads an image will be providing viewers with a way to learn more about the event. #SmartStaging.
8. Lighting. Make sure the lighting is designed for more than just the in-house audience. Check and make sure the lighting doesn’t strike out the face of the speaker. We could tell you stories of zombie characters giving fabulous speeches that couldn’t be shown because the video made them look like they had sockets for eyes.
We are not suggesting that your event needs to be a Spielberg film shoot, but by implementing some of the suggestions above, you can ensure that the fabulous in-person experience of the event is replicated by the collateral you will be using after the event. As always, we are happy to work with your team to devise the most cost-effective solutions to the challenge of creating collateral out of an event.
By Angela Lopera, Sales
To learn more about Angela, click here.